News of Organic Industry
Lavera, that has its company headquarters in Wennigsen near Hanover, is celebrating its 25th birthday with a wide range of campaigns, a lottery, a film, a birthday song and an anniversary website.
Lavera fans can download the song “Let your nature shine” that was composed specially for the company and they can even install it as their ringtone on their mobiles. The focus of an image film produced for the anniversary is the development and manufacture of the company’s roughly 250 products. Another innovation launched by Lavera is a QR-Code (Quick Response Code) that can be found on much of their advertising material and packaging. By scanning the QR-Code with a smartphone customers are linked direct to Lavera’s new microsite, where they can access information about the company and products.
2012.03.16 by Karin Heinze