News of Organic Industry

Australia: Dairy is Fastest Growing Organic Sector

According to Australian Organic (AO), the organic farming industry is worth over $1.7 billion.The AO report says dairy is the fastest growing organic category in 2014, reporting a compound growth of around 127 percent, while organic grains suffered in continuing drought conditions, but still managed a 20 percent growth throughout the year.

Local organic supplier Carolyn Ditchfield said it is true many Australians are turning organic for health reasons, but suggested that a nutritional hyperawareness may not be the only contributing factor to the industries marked growth. 'Nutritionally, I'll leave that as the debate continuing,' she said.

'There are some studies that will claim that you do get a better profile of certainly Omega-3s in a lot of animal products and in theory there is meant to be better enzyme content. Not just calcium and magnesium and stuff, it is the other constructed molecules.'

'I don't pick too many bones with any of it, really. I've never gone into it for the nutrient value.'

Carolyn said it was more likely consumers from numerous angles were approaching the market and contributing to its continuing boom.

'You will find your organic customer is coming from so many different angles and that is probably why it is growing so quickly,' she said. One of the most popular in her experience was supporting producers looking to make a difference to traditional farming practices.

'Those who can do it organically and do it well, I just love supporting them and that's where a lot of consumers are coming from as well,' she said. 'Supporting a real person who is really doing a good job ' it's about rewarding and encouraging these sorts of farmers,'

Nutritionally, Carolyn said there are charted consumer movements away from dairy and wheat grains that could be opening the door for alternate grain and dairy options.

'If they are stating that there is a whole movement towards organic grain, I wonder if that is just grain wheat or is that all the alternate grains starting to come in that don't have the gluten, because that's that market,' she said. 'A lot of people are getting off diary products because they are not digesting it well. So you have got a whole movement of people going dairy-free.'

Carolyn said the multi-pronged approach to organics had certainly put a strain on supply. 'They cannot get enough grain for the industry. Particularly pigs and chooks, they are the worst. They are getting to the point where they cannot certify themselves because they literally cannot get their hands on organic grain, which is really quite tragic,' she said. With continuing growth trends, Carolyn said the consumers were on the cusp of what could be a reversal of conventional and organic trends that could see major supply changes over the next 10 years.

'The industry has to keep growing because people are asking for it,' she said.

Source: News Bites


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