天然展

Exhibition Introduction

The deepening of health-conscious consumption and the rise of younger consumers are driving diversified growth in China's natural and healthy products market. Medicine-food homology products, functional foods, clean-label, and organic offerings continue to gain traction, with the sector sustaining double-digit growth: in 2025, organic sales exceeded RMB 152.2 billion (+22% YoY, top three globally); the medicine-food homology industry surpassed RMB 370 billion (+21.6%); and functional foods reached ~RMB 400 billion, projected to hit RMB 750 billion within a decade.

In 2027, NATURAL EXPO CHINA — the Asia International Natural Products Expo, held alongside BIOFACH CHINA — will convene global natural-health brands, products, and technologies. It serves as an integrated platform for brand showcase, product launches, business matchmaking, and industry exchange, helping enterprises expand their reach and grow sustainably.

EXHIBIT CATEGORY

Medicine-Food Homology / Traditional Chinese Wellness

Products Formulated with Substances from the Medicine-Food Homology Catalog / Traditional Chinese Wellness Foods / Botanical and Functional Health Teas / Grain-Based Wellness Powders / Chinese Tonic Snacks

Ready-to-Eat Tonics

Ready-to-Eat Bird's Nest / Ready-to-Eat Fish Maw / Ready-to-Eat Donkey-Hide Gelatin (Ejiao) / Ready-to-Eat Jujube and Goji Products / Vitality Tonic Snacks / Ready-to-Drink Wellness Beverages / Instant Grain Powders

Clean Label

Natural Sweeteners / Natural Colors and Flavors / Clean Label Foods / Natural Preservation Solutions / Organic Raw Materials and Ingredients

Functional Foods

High-protein / Plant-protein products / Low-GI foods / Probiotics / Prebiotics / Superfoods / Functional ingredient applications (collagen, astaxanthin, etc.) / Meal replacements / Functional beverages / Sports nutrition

Dietary Supplements

Vitamins & minerals / Fish oil / Omega-3 / Enzymes / Beauty nutrition / Protein powder / Herbal extracts / Health foods (Blue Hat certified)

Healthy Light Meals

Salads and Grain Bowls Made with Natural Ingredients / Low-Calorie Snacks / Healthy Baked Goods / Light-Meal Bento Boxes / Fruit and Vegetable Smoothies

Ingredient Solutions

Baking Ingredients / Tea Beverage Ingredients / Food Ingredients and Additive Alternatives / Natural Extracts / Botanical Raw Materials / OEM/ODM Manufacturing with Supply-Chain Services

Natural Self-Care

Natural Beauty and Personal Care / Ingestible Beauty (Oral Skincare) / Natural Pet Food and Nutrition / Green and Sustainable Packaging / Guochao (China-Chic) Cultural and Creative Derivatives

Audience type

Distributors / Agents

Chain Pharmacies / Health and Wellness Stores

Online Retail / E-commerce Platforms (including private domain and cross-border e-commerce)

Manufacturers / Brand Owners (including OEM/ODM)

Wholesale Trade / Importers and Exporters

Bloggers / Influencers / MCN Agencies / Online Communities

Large Chain Supermarkets / Membership Stores / Shopping Centres

Restaurants / Hotels / Resorts (including healthy light meals, tea and beverage dining)

Premium Retail / Health Food Specialty Stores / Beauty and Personal Care Channels

Government / Corporations / Schools / Corporate Group Purchasing