The Organic New Era: New Trends in Overseas Development and Domestic Investment

Publication Date：

2025.05.19

Under the trend of economic globalization, domestic and international market demand is constantly changing, bringing new opportunities and challenges to the organic industry. Nowadays, the awareness of health and environmental protection is increasing. “Organic” is related to people's dietary health and ecological balance, and has become the focus of attention of enterprises and investors. In the ever-changing organic market, if enterprises cannot accurately observe the trend and make proper layouts in advance, they will face the risk of being marginalized. If investors cannot quickly identify potential projects, they may miss opportunities. The forum “The Organic New Era: New Trends in Overseas Development and Domestic Investment” will provide you with in-depth analysis of the industry undercurrents and interpretation of cutting-edge trends, and help you accurately make layouts and seize the development opportunities. Ms. Jessica Pan, vice president of inbound projects, will make a welcome message to introduce “How to Grasp the New Opportunities of Export and Domestic Market”. After a concise introduction of the overview of the forum, she will provide practical strategies and suggestions for the participants.

About Products

Insights into the global organic market and product potentials

As the world's leading organizer of organic product exhibition, Mr. Christian Beyer, Project Director BIOFACH World, NürnbergMesse GmbH, will be the first speaker to present “Global Organic Market and Product Trends”. Based on detailed global market data, he will explain the consumption habits of organic products in different regions and categories, and analyze the success factors and innovation direction of popular products. At the same time, Europe, as a pioneer and important market for organic industry, has a profound impact on the global organic industry in terms of its purchasing demand and development. As a partner of the world's largest International Organic Agriculture Association and Europe's leading retailers, Mr. Marco Schlueter, Managing Director for Strategy & International Affairs, Naturland e.V., will introduce European buyers in terms of category selection and standardization in “European Organic Market and its Import Needs”, which will bring a more intuitive understanding to enterprises intending to expand into the European market. Combined with the export and domestic market status, China's organic tea industry is rising, and domestic consumers are increasingly concerned about the quality of tea and health. But at the same time, the industry is also facing the high cost of certification, brand awareness and other issues, which is urgent for enterprises and practitioners to overcome. Mr. Hu Qiang, Director at OTRDC, Tea Research Institute, Chinese Academy of Agricultural Science, will give a keynote speech on “Overview about Chinese Organic Tea Industry”, to help you sort out the development of China's organic tea industry, covering the key dimensions of domestic and export overviews, development history, layout of the production area, and quality control system.

Investment and Financing Business

Grasping the new investment opportunities

Special Reminder: In view of the financial direction of the topic, it is recommended that the person in charge of the enterprise or the person in charge of finance attend the meeting.

Capital is an emerging topic in the development of organic industry. In this field full of potential, what role will investment and financing activities play? This is the first time to introduce the topic of investment in this exhibition, and we are honored to invite Mr. Liu Weilong, the founder of Redpepper Capital. As the angel investor of Dingdong (Cayman) Ltd, Mr. Liu Weilong will bring his keynote speech “Organic 3.0 Revolution: Smart Capital Redefining Agri-Ecosystems” to this forum. Currently, the 10 billion RMB capital is focusing on the ecological integration of the organic agricultural industry chain, adhering to the core concept of “Friendly Capital”, and driving the synergy and development of farmers and merchants through long-term strategic investment layout, innovative shareholding mechanism for laborers, and in-depth participatory governance model. In the future, Redpepper Capital will accelerate the integration of cutting-edge technology (including AI intelligent monitoring, intelligent greenhouse management, etc.), diversified market channels (such as community-supported agriculture, direct supply platforms, etc.) and a wide range of eco-partners. It is committed to building a symbiotic system of organic integration of “industry+capital+scenario”, effectively stimulating the new quality productive forces, and strongly assisting China's organic agriculture to move towards the trillion-dollar blue ocean market. Under the background of increasingly fierce competition in the current market and enterprises seeking for expansion, investment, financing and mergers have become an effective way for enterprises to realize development, but the benefits and risks coexist in the process of cooperation. Ms. Zhao Yu, CFO of Nürnberg Messe China Co., Ltd. will provide you with an in-depth analysis of the key elements in M&A transactions under corporate investment in “The Game of Benefits and Risks in M&A Transactions under Investment”. She will combine practical cases with in-depth explanations to illuminate the key points and pain points of the transactions between buyers and sellers in order to maximize synergistic effects.

*The final agenda is subject to the site announcement.

Globally, the organic industry is showing a prosperous development, which contains potential that should not be underestimated. Whether it is the opportunity to expand the global market, the breakthrough point of product innovation, or the precise layout of the investment and financing field, all worth in-depth study. We sincerely invite you to participate in this idea exchange event, and work hand in hand with many industry colleagues to move forward together in the tide of development of the organic industry, and strive to create a brighter future!

Registration QR Code