Forum on Organic Agriculture and Sustainability

Agenda

Date： 2026.05.19 09:00 - 11:50

Location： Booth F60,Hall E6，SNIEC

Organizer： Beijing ECOCERT Certification Center Co.,Ltd ; NürnbergMesse China Co., Ltd.

Forum on Organic Agriculture and Sustainability Lifestyle

09:10 - 09:30

Topic： Check-in

09:30 - 09:45

Topic： Welcome Message

Speaker：

-Hao Jing, Deputy Secretary General of the Organic Industry and Certification Committee, China Certification and Accreditation Association (CCAA-OICC) -Professor Qiao Yuhui， College of Resources and Environmental Sciences, China Agricultural University -Professor Meng Fanqiao，College of Resources and Environmental Sciences, China Agricultural University -Pan Xiao，Vice President, NürnbergMesse China Co., Ltd.

09:45 - 10:45

Topic： Keynote Speech

Speaker：

1、How Sustainability Standards Drive Brand Value -Geng Yunxia, General Manager of ECOCERT China 2、From Pasture to Table：The Sustainable Journey of Desert Organic Milk -Gao Lingfeng, Vice President, China Shengmu Organic Milk Limited 3、Organic — How to Be Truly Understood by Consumers -Xing Feng, Deputy Brand Director, La Trinité Naturelle Co., Ltd. (AD VITAM) 4、A Precious Gift from the Snowy Plateau -Shi Hong, Chairman, Sichuan Hongyuan Jule Yak Dairy Co., Ltd.

10:45 - 11:35

Topic： From Certification to Best-Seller — How Sustainable Products Enter Procurement Lists and Win Over Consumers

Speaker：

-Zhao Yuqi，Chairman of Qimei Industrial Group / President of Hebei Organic Industry Development Association -Dong Shuguo, Co-founder of FIREFLY FARM -Li Qianqian, Product Director of Shandong Shisheng Brewing Food Co., Ltd. -Lu Lingyun, Assistant General Manager of Linyi Dongxu Food Co., Ltd. -Zheng Danlin, Deputy Manager of Quality Management Department, Hunan Tea Group Co., Ltd. -Zhou Jiqiang , Deputy General Manager, ECOCERT China (Moderator)

11:35 - 11:50

Topic： ECOCERT China New Evaluation Service Release

Speaker：

-Xu Qian, Chief Sustainability Officer (CSO), ECOCERT China -Ms. Kang Yanli, Brand Director，HONA Organic, Shinho Group

11:50 - 11:50

Topic： Closing Remarks / End

Speaker：

Ms. Geng Yunxia,General Manager，ECOCERT China

Speaker